Expansion And Growth


Why Most ASEAN Expansions Struggle to Scale

Introduction: Entry Is an Action — Readiness Is a Condition



Entering an ASEAN healthcare market is relatively straightforward. Scaling within it is not.  Many organisations equate regulatory approval or pilot deployment with readiness. …


One Region, Many Systems. 

ASEAN is frequently positioned as a single, high-growth healthcare opportunity. In reality, it is one of the most structurally diverse healthcare regions in the world. While grouped geographically and politically, …